It’s official now, whether they were not able to complete individually with Google andApple, Nokia and Microsoft have confirmed partnership to create Global Mobile eco-system that includes Windows Phone 7 as primary operating system on Nokia Phones.
This partnership will be advantageous to both companies (mainly Microsoft) and usingMicrosoft Windows Phone operating system on Nokia Phones under basis of following points:
- Shared development plan to accommodate future developments in mobile products.
- Bing will be the heart of the search services on the Nokia software and hardware.
- Microsoft adCenter will offer search advertising services to Nokia.
- Nokia Maps will be on systems and offer Microsoft maps (Bing Maps)
- Microsoft will provide development tools for building applications on the Nokia.
- The Nokia Ovi be integrated into the Microsoft Windows Marketplace.
- Joint development of new technologies in mobile device.
Nokia however wins a powerful partnership but have lost their independence entrusting their future development of software to Microsoft, a double-edged sword with almost absolute dependence.
On the Microsoft side of the partnership seems far more profitable if the alliance with Nokia could cost them the support of other manufacturers like Samsung, LG and HTC that will surely increase its bet on Android where they find the great extension of this agreement with Nokia.
Lastly, I would say- The two companies were in the doldrums in the field of high-end smartphone and this partnership can make a takeoff. Potential is not short, but beware, the joining of two giants is not always a winning one and both will have to work much more to port Windows 7 in the Nokia Phone.
More information about the agreement will be in Mobile World Congress in Barcelona and we assume that in a short time, they will announce the first Nokia devices with Windows Phone 7.
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